When Sam asks business leaders what keeps them up at night, most reply that it’s the struggle to move their strategies to reality—it’s the difficulty of making it happen. It’s not that they don’t want to execute better. They do. It’s just they don’t know how to do it proficiently and consistently.

“Execute… or Be Executed” was written to help take what you already know and act upon it—to assist you to use the organizational tools you already own to close the gap between your dreams and reality.

It clearly answers how-to execute questions such as: where to start… what steps need to be taken… how do you get everyone involved in the execution process… what skills are needed… how to best use your resources to execute… how to keep it going… and many, many more.

Each part of the audiobook focuses on one area of execution. Each chapter within that part concentrates on one important aspect that affects execution. It provides you with techniques that work—ideas you will easily incorporate into your daily strategic plan, and invaluable suggestions you will use on an ongoing basis so you, your people, your organization can begin to implement immediately.

This audiobook is filled with “why didn’t I think of that?” ideas to assist you to look outside your traditional viewing and thinking platform. (Research has shown that 90% of what we learn comes from outside our business.)

Research information and examples abound. Use them not only to consider changing your approach, use them to help you decide how to change it. At the conclusion of each part there are Marketplace Lessons that Sam Geist has learned along the way. They offer up valuable learning experiences.

Move your organization from knowing to acting… from strategic thinking to strategic doing.  In today’s marketplace there is no choice—execute… or be executed.
Read by Roger King
Unabridged
3 compact discs – running time: 3 hours 20 mins