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READ & REVIEWED
"Geist has synthesized what doing business in our rapidly changing world is all about. His clear and focused approach enables the reader to understand the parameters of change; the opportunities it creates and how-to transform it into energy. Geist's very practical, thought-provoking information takes the mystery out of doing business today, so all business people, big or small can feel very comfortable in their role--and actually do it! The Canadian Home Builders' Association recommends this book highly as an indispensable resource for success, especially to our many new home builder and renovator members who own small businesses."
John Kenward, President, Canadian Home Builders' Association |
" 'Why Should Someone Do Business With You...' captures the essence of service in the retail sector. Offering a step-by-step guide, it delivers a sound retail strategy that doesn't just talk about strategy but gives you the foundation from which to build a winning strategy. A must-read for all retailers."
Diane J. Brisebois, President & CEO, Retail Council of Canada |
"Bravo! It is rare to find a book today that actually puts you in the position of being able to analyze the areas that you can improve on to make your business an ongoing success. It's like having your own personal consultant available at your fingertips. This book is a must for anyone who either runs their own business, or who works in a business that deals with the public in any capacity".
Dr. Stephen Simms, Millenium Communications Inc. |
"In today's competitive marketplace, a clear and easy-to-follow guide to differentiate yourself, your people, your organization from your competitors is critical. 'Why Should Someone Do Business With You...' is such a guide. Not only does Geist assist you reach your goal, he provides encouragement along the way with real life experiences, comments from those who have traveled a similar route and challenging questions to answer. You'll be delighted at the new view when you arrive at your destination!"
Keith Van Beek, President, Toys R Us |
"In a world of increasing consumer expectations and brutal competition, Sam Geist has delivered THE textbook of business management for the end of this decade and beyond. This book is informative, hard-hitting and delivers a timely message. It's a must-read for every marketer. I love it."
Elena Opasini, Editor, Hardware & Home Centre Magazine |
"Whether you sell or manufacture or distribute products or offer services. 'Why Should Someone Do Business With You...' inspires you to take charge of your situation and then provides you with the specific tools to do just that. Geist clearly illustrates how you can create new opportunities by understanding the changing needs and wants of your market. His pointed questions (and there are hundreds) challenge you to review--to renew and move ahead."
William E. Ardell, former President & CEO, Southam Inc. |
"Everyone should read this book! If nothing else use it as a reference book--a textbook to guide you through the challenges of today's marketplace. "
Peter McGillivray, Executive Vice President, RE/MAX Corporation |
"The value of 'Why Should Someone Do Business With You...' is apparent at a glance. The interactive format, stimulating quotes and actionable how-to's make it easy to incorporate the tenets of Sam Geist's book into the day-to-day activities of businesses, large and small, across the country."
Raymond W. Smedley, Vice President, Hoescht-Celanese Corporation |
"A must read for all retail owner/managers. It captures an invaluable set of business insights and strategies that managers can immediately apply to deal with uncertainties of today's highly volatile retail environment of the 1990s. Sam has published a one-stop information source for the retailer who wishes to improve their competitive positioning."
Ken Jones, Ph.D., Director, Centre for the Study of Commercial Activity |
"Using a practical hands-on approach to coming to grips with the question asked in the title of his book, author Geist points to what it is about a company's quality, service, operations and staff that make it truly different--even special and better--than its competition. He asks numerous questions and supplies insights and recommendations that answer the title's question and 500 others like it. The author shows the reader how to strengthen and mobilize resources and, to create one's own future, how to take action that will make a difference."
Home Textiles Today, Book Review, April 28, 1997 |
"Why Should Someone Do Business With You...Rather Than Someone Else? is an insightful and practical guide to discovering new perspectives, differentiating strategies to get and keep customers, to increase your staff productivity, and to enhance business profitability. Author Sam Geist shows how to strengthen and mobilize resources, to take action, to make a difference, and to create a future. Why Should Someone Do Business With You...Rather Than Someone Else? addresses such issues as the changing marketplace, customers of the 21st Century, tangible customer service, marketing for applause, staff productivity, having a corporate vision, and the leader's role in business and the business community. Why Should Someone Do Business With You...Rather Than Someone Else? is rewarding reading for anyone engaged in business and trying to come to terms with the highly competitive business marketplace of the next several decades."
The Midwest Book review, July 1997 |
"I've just reviewed your new book. It is loaded with good practical information that is presented in an easy and fun to read manner. I would encourage all retailers; both old and new, to read this book. It covers all the elements of retailing that must be well executed by a retailer to survive in this competitive battlefield."
William Boettge, President, National Shoe Retailers Association |
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